Privacy Policy

Madre Fertility LLC ("Madre," "we," "us," or "our") operates the website https://www.madrefertility.com (the "Site"). We are committed to protecting your privacy and handling your information responsibly, particularly given the sensitive nature of fertility and health-related topics.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit or use our Site and related services.

1. Information We Collect

We collect information in the following ways:

a. Information You Provide Voluntarily

This may include:

• First and last name
• Email address
• Phone number
• Responses to quizzes, forms, or assessments
• Communications you send to us (e.g., support requests)

You may choose not to provide certain information, but some features may not function as intended.

b. Automatically Collected Information

When you visit our Site, we may automatically collect:

• IP address
• Device type, browser type, and operating system
• Pages viewed, time spent, and interactions
• Referral and traffic data

This information helps us understand how users engage with our Site and improve our services.

c. Cookies and Similar Technologies

We use cookies and similar tracking technologies to:

• Enable core site functionality
• Remember preferences
• Understand usage patterns
• Improve performance and user experience

You can control cookies through your browser settings. Disabling cookies may limit certain features.

2. How We Use Your Information

We use your information to:

• Provide and operate our services, including quizzes, educational content, and account-related features
• Authenticate users and secure accounts, including one-time passcode (OTP) verification
• Personalize your experience, including content and recommendations
• Communicate with you, including transactional and security-related messages
• Analyze and improve our Site, including performance, usability, and feature development
• Maintain security, prevent fraud, and enforce our terms

We do not use your information to make automated medical or diagnostic decisions.

3. SMS and Phone Number Use (Twilio OTP)

We use phone numbers solely for account security and authentication purposes, including sending one-time passcodes (OTP) via SMS through a third-party provider (such as Twilio).

• We do not send marketing or promotional SMS messages.
• Phone numbers are not shared or sold for advertising purposes.
• Message frequency is limited to authentication-related events.

Standard message and data rates may apply depending on your carrier.

4. Health-Related Information (HIPAA-Adjacent Notice)

Some information you provide may relate to health or fertility topics. We treat this information with heightened care and apply principles commonly associated with health data protection, including:

• Limiting access to authorized personnel only
• Using information solely for intended, user-facing purposes
• Applying reasonable administrative, technical, and organizational safeguards

Madre Fertility is not a covered entity or business associate under HIPAA, and our services are not a substitute for medical care. Information provided through the Site is used for educational, informational, and personalization purposes only.

5. Data Sharing and Disclosure

We do not sell your personal information.

We may share information with trusted third-party service providers who assist us with:

• Website hosting and infrastructure
• Authentication and messaging (e.g., OTP delivery)
• Analytics and performance monitoring
• Customer support tools

These providers are contractually required to protect your information and use it only for authorized purposes.

We may also disclose information if required by law or to protect the rights, safety, or integrity of Madre or others.

6. Data Retention

We retain personal information only for as long as reasonably necessary to:

• Provide our services
• Fulfill the purposes described in this policy
• Comply with legal, security, or operational requirements

You may request deletion of your information at any time (see Section 8).

7. Security

We implement reasonable administrative, technical, and organizational safeguards designed to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no system can be guaranteed to be 100% secure.

8. Your Rights and Choices

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Correct or update your information
• Request deletion of your information
• Opt out of non-essential communications

To exercise these rights, contact us at support@madrefertility.com.

9. Children's Privacy

Our services are not intended for individuals under the age of 18, and we do not knowingly collect personal information from children.

10. International Users

Madre Fertility is based in the United States. If you access the Site from outside the U.S., you understand that your information may be processed and stored in the United States.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will update the "Last Updated" date and may provide additional notice on the Site.
Your continued use of the Site after changes take effect constitutes acceptance of the updated policy.

12. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, contact us at:

See also our Terms of Service.

© 2026 Madre Fertility LLC