Privacy Policy

Madre Fertility LLC ("Madre," "we," "us," or "our") operates the website https://www.madrefertility.com (the "Site"). We are committed to protecting your privacy and handling your information responsibly, particularly given the sensitive nature of fertility and health-related topics.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit or use our Site and related services.

1. Information We Collect

We collect information in the following ways:

a. Information You Provide Voluntarily

This may include:

• First and last name
• Email address
• Phone number
• Responses to quizzes, forms, or assessments
• Health and fertility-related information you share with us, including lab results
• Communications you send to us (e.g., support requests)

You may choose not to provide certain information, but some features may not function as intended.

b. Automatically Collected Information

When you visit our Site, we may automatically collect:

• IP address
• Device type, browser type, and operating system
• Pages viewed, time spent, and interactions
• Referral and traffic data

This information helps us understand how users engage with our Site and improve our services.

c. Cookies and Similar Technologies

We use cookies and similar tracking technologies to:

• Enable core site functionality
• Remember preferences
• Understand usage patterns
• Improve performance and user experience

You can control cookies through your browser settings. Disabling cookies may limit certain features. [UK/CA] Users in the United Kingdom and Canada have the right to opt out of non-essential cookies before they are set. Where required by applicable law (including UK PECR and Quebec Law 25), we will obtain your consent before placing non-essential cookies. See our Cookie Policy for details.

2. How We Use Your Information

We collect and process your information on the following legal bases and for the following purposes [UK/EU]:

• Provide and operate our services, including quizzes, educational content, and account-related features — Legal basis: Performance of a contract
• Authenticate users and secure accounts, including one-time passcode (OTP) verification — Legal basis: Legitimate interests (security)
• Personalize your experience, including content and recommendations — Legal basis: Consent or legitimate interests
• Communicate with you, including transactional and security-related messages — Legal basis: Performance of a contract / legitimate interests
• Analyze and improve our Site, including performance, usability, and feature development — Legal basis: Legitimate interests
• Maintain security, prevent fraud, and enforce our terms — Legal basis: Legitimate interests / legal obligation

We do not use your information to make automated medical or diagnostic decisions.

3. SMS and Phone Number Use (Twilio OTP)

We use phone numbers solely for account security and authentication purposes, including sending one-time passcodes (OTP) via SMS through a third-party provider (such as Twilio).

• We do not send marketing or promotional SMS messages.
• Phone numbers are not shared or sold for advertising purposes.
• Message frequency is limited to authentication-related events.

Standard message and data rates may apply depending on your carrier.

4. Health-Related Information

Some information you provide may relate to health or fertility topics. We treat this information with heightened care. [UK] Under UK GDPR, health and fertility data constitutes "special category data" under Article 9. We will only process such data with your explicit consent, which you may withdraw at any time (see Section 8).

We apply the following protections to all health-related data:

• Limiting access to authorized personnel only
• Using information solely for intended, user-facing purposes
• Applying reasonable administrative, technical, and organizational safeguards

Madre Fertility is not a covered entity or business associate under HIPAA, and our services are not a substitute for medical care. Information provided through the Site is used for educational, informational, and personalization purposes only.

5. Data Sharing and Disclosure

We do not sell your personal information.

We may share information with trusted third-party service providers who assist us with:

• Website hosting and infrastructure
• Authentication and messaging (e.g., OTP delivery)
• Analytics and performance monitoring
• Customer support tools

These providers are contractually required to protect your information and use it only for authorized purposes.

We may also disclose information if required by law or to protect the rights, safety, or integrity of Madre or others.

[UK] Transfers of personal data from the United Kingdom to the United States are made using Standard Contractual Clauses (SCCs) approved under UK GDPR or another lawful transfer mechanism. Details are available upon request.

6. Data Retention

We retain personal information only for as long as reasonably necessary to:

• Provide our services
• Fulfill the purposes described in this policy
• Comply with legal, security, or operational requirements

[UK] Specific retention periods apply as follows: Account information is retained for the duration of your account plus 2 years. Health and fertility data is retained for the duration of your account plus 3 years. Usage and analytics data is retained for 12 months. Authentication logs are retained for 90 days. These periods may be extended where required by applicable law.

You may request deletion of your information at any time (see Section 8).

7. Security and Breach Notification

We implement reasonable administrative, technical, and organizational safeguards designed to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no system can be guaranteed to be 100% secure.

[CA] In the event of a data breach that creates a real risk of significant harm to individuals, we will notify affected individuals and, where required, the applicable privacy commissioner (including the Office of the Privacy Commissioner of Canada) as soon as feasible, consistent with PIPEDA and applicable provincial law.

8. Your Rights and Choices

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Correct or update your information
• Request deletion of your information
• Opt out of non-essential communications

[UK] Users in the United Kingdom have the following additional rights under UK GDPR, which we will respond to within one (1) month of receipt: Right of access (Article 15); Right to rectification (Article 16); Right to erasure / "right to be forgotten" (Article 17); Right to restriction of processing (Article 18); Right to data portability (Article 20); Right to object to processing (Article 21); Rights related to automated decision-making and profiling (Article 22). To lodge a complaint, you may also contact the Information Commissioner's Office (ICO) at ico.org.uk.

[CA] Users in Canada have the right to withdraw consent to the collection, use, or disclosure of your personal information at any time, subject to legal or contractual restrictions. You also have the right to be informed of any automated decision-making that significantly affects you. Withdrawal of consent may affect our ability to provide certain services.

To exercise any of these rights, contact us at support@madrefertility.com.

9. Children's Privacy

Our services are not intended for individuals under the age of 18, and we do not knowingly collect personal information from children.

10. International Users and Data Transfers

Madre Fertility is based in the United States. If you access the Site from outside the U.S., you understand that your information may be processed and stored in the United States, which may have different data protection laws than your country of residence.

[CA] For Canadian users: Your personal information may be transferred to and processed in the United States. We have conducted privacy impact assessments for cross-border transfers as required under Quebec Law 25. A summary of our cross-border transfer assessment is available upon request. Our Privacy Officer can be contacted at support@madrefertility.com.

[UK] For UK users: Madre Fertility LLC acts as data controller for personal data processed in connection with the Site and services. Transfers of personal data from the UK to the US are governed by Standard Contractual Clauses. You may contact us at support@madrefertility.com for further information or to raise concerns. You also have the right to lodge a complaint with the ICO at ico.org.uk.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will update the "Last Updated" date and may provide additional notice on the Site.

Your continued use of the Site after changes take effect constitutes acceptance of the updated policy. Where required by applicable law (including for UK GDPR special category data), we will seek your fresh consent before making material changes to how we process your data.

12. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, contact us at:

See also our Terms of Service and Cookie Policy.

© 2026 Madre Fertility LLC