The Madre Journal
Editorial policy
How we choose what to write, who writes and reviews it, what we are willing to cite, and what happens when we get something wrong.
How topics are chosen
Topics come from the questions people actually bring to Madre: the free Smart Fertility Analysis, 1:1 coaching calls, the clinical team's practice, and the recurring themes in Dr. Aumatma's podcast conversations. We prioritize questions where the common answer online is wrong, outdated, or missing the number that would make it useful. We do not write to rank for a keyword; we write to settle a question.
Who writes
Articles are drafted by the Madre clinical team from a research pack of primary sources assembled for that topic, then edited for clarity at a grade 8 to 9 reading level. Drafting tools help us move faster; they never decide what a claim says or whether it is supported. Every sentence that makes a clinical claim is mapped to a specific source before the draft goes to review.
Medical review
Every article is reviewed by a licensed clinician before publication. Our medical reviewer is Dr. Aumatma Simmons, MS, ND, FABNE, Co-Founder and Chief Medical Officer of Madre Fertility, a double board-certified naturopathic endocrinologist with two decades of clinical fertility practice. The reviewer checks each claim against its source, confirms it is stated with the right scope and uncertainty, removes anything that reads as a diagnosis or a promise, and adds a clinical note where practice differs from the literature. The review date is shown on every article as "Medically reviewed".
An article is also sent for an additional compliance pass for disease claims, outcome promises, and supplement language before it can be published.
What we cite
We cite primary sources only: peer-reviewed studies, systematic reviews, and the guidelines of professional bodies such as ACOG, ASRM, the CDC, and the WHO. We do not cite other blogs, press releases, or secondary summaries as evidence. Every reference has a resolvable URL, and each article must include at least two references from recognized primary publishers. Our publish checks currently accept:
- pubmed.ncbi.nlm.nih.gov
- ncbi.nlm.nih.gov/pmc
- pmc.ncbi.nlm.nih.gov
- doi.org
- acog.org
- asrm.org
- cdc.gov
- nih.gov
- who.int
- cochranelibrary.com
- thelancet.com
- nejm.org
- jamanetwork.com
- bmj.com
- nature.com
- sciencedirect.com
- wiley.com
- springer.com
- oup.com
- endocrine.org
Where the evidence is thin or mixed, we say so in the article rather than rounding it up to certainty. Where Dr. Aumatma's clinical view goes beyond what the literature can support, it is labelled as a clinical note.
Re-review cadence
Articles are re-reviewed when the guidance they rely on changes and on a rolling schedule of at least once every 12 months. A re-review updates the "Medically reviewed" date. Smaller edits that do not change a clinical claim update the "Updated" date only.
Products and independence
Madre sells supplements, lab testing, and coaching. Articles do not name products in their body text, and the single call to action at the end of each article points to the free Smart Fertility Analysis, not a product. Supplement language follows structure and function rules; nothing in the Journal claims to diagnose, treat, cure, or prevent a disease.
Corrections and contact
If you believe an article contains an error, email support@madrefertility.com with the article URL and the sentence in question. Substantive corrections are made in the article, noted at the bottom of it, and reflected in the "Updated" date. We do not quietly rewrite history.
Everything in The Madre Journal is for education. It does not replace individual medical advice from a clinician who knows your history.